Author: channelblu

16th November’22: Businesses can be classified into different categories depending on how far removed they are from the end consumers. Some businesses are B2B (business-to-business) which sell their goods or services directly to other businesses, which then take their output as raw material, or consume their services (software, machinery, or manpower) to transform raw materials… Continue reading Why Don’t Traditional CRMs Cut The Line For Channel Sales Management?

16th November’22: Businesses are moving towards a customer-centric approach and prefer tools that foster collaboration among different teams while also proactively engaging with contacts, and effectively managing relationships on a single platform. More importantly, departments can now deliver timely, personalized communication in the best interests of their customers.   If reports are to be believed, around… Continue reading Top Four Reasons Why You Need To Invest In Channel Customer Relationship Management (CRM)

16th November’22: A rebate is a contract in which the manufacturer agrees to return a portion of the purchase price to the channel partner if their purchase reaches a certain quantity within the specified period of time. Many rebates have additional requirements or specific tiers that match the manufacturer’s goals. Rebates differ from discounts and coupons… Continue reading Everything You Need To Know About Channel Partner Rebate

16th November’22: It takes skill to develop a rebate plan that works. When rebates are effective, they strengthen the bonds between buyers, suppliers, and clients. They encourage loyalty, then reward it. They also promote commercial relationships that are advantageous to both parties.   However, there is a crucial element at work here: when rebates function, they… Continue reading Essential Tips To Streamline Rebate Strategy